We like to do things The Celtic Way - it's in the name, after all.

That means we're different. 

We are not fan media, nor are we trying to replace it.

But we are not old media either. Our interest is not in clicks, but in building a community of fans who trust us as their go-to source for intelligent, thought-provoking Celtic journalism. 

Our team is made up of trained, experienced journalists who are steeped in the club we report on and aim to bring you coverage fit for 2021. 

We have total confidence our content speaks for itself. 

READ MORE: The inside track on how 'option to buy' deals work as Celtic weight up £6.5m Jota deal

We are a proudly digital platform that embraces audio, video and animation alongside the written word to tell Celtic stories in a modern way befitting a club that is truly like no other.

We believe that, in an age of convenience, wherever you are we should try to fit into your life. So whether it’s on our website, YouTube, TikTok, Twitter or Facebook, you will find our content. 

Our style is rooted in the traditions of local journalism; we champion and support the team that we write about rather than position ourselves in opposition to them.

That’s not to say we won’t be critical when necessary, but rest assured we will always try to address the big issues with fairness.  

Our content will cover all your bases and every day we tackle the club with a detail you won't find from our competitors.

From comprehensive tactical pieces thanks to our friends at StatsBomb, to press conference transcripts without editorial flannel; from weekday video updates to breaking news; from opinions to deep-dive analysis; from features looking at the moments that mattered to long-read interviews - we have it all. 

Our writers' remit is quality over quantity; to produce insightful content that fans want to read. Nothing we generate will be about collecting hate clicks fuelled by fury. It is simply not what we are about.

READ MORE: How Celtic suffocate by playing the game and not the occasion

We know Celtic supporters have a world-renowned appetite for reading about their club and we aim to become a go-to resource for you in that regard. 

Of course, what we do is not free but we believe what we produce is worth paying for. 

There is no better time to subscribe to The Celtic Way and join our growing family. 

We think £2.99 a month represents outstanding value. More than that, we think you will love our content.  

We hope you will join our cause to produce Celtic journalism worthy of the club we love. Subscribe today.