Carlsberg don't do... (submit your own text here). It was a popular advertising campaign that then went on to stress if Carlsberg did do... then it would probably be the best in the world.

Celtic midfielder Matt O'Riley enjoyed a bit of a Carlsberg weekend by his own exceptionally high standards. The 22-year-old signed a new four-year deal tying him to the club until 2027 on Saturday morning. The new terms and conditions of the contract saw O'Riley net a "huge" pay rise.

Later that day at Fir Park, O'Riley produced a 97th-minute winner for Celtic as Brendan Rodgers' men eked out an exhilarating 2-1 Scottish Premiership win over Motherwell to move them four points clear of St Mirren at the summit and seven points ahead of city rivals Rangers.

The former MK Dons midfielder has made an outstanding start to the campaign under Rodgers. His contribution has been stellar. He has scored five goals and has provided two assists across nine appearances so far and has arguably been Celtic's best player in every match.

The Scottish champions fended off interest from English Championship side Leeds United during the summer transfer window. You can see exactly why. O'Riley quite rightly is not in a hurry to up sticks and leave. He is a wise head on such young shoulders, and Rodgers knows it.

READ MORE: O'Riley's new Celtic deal sees midfielder earn 'huge' pay raise

Last November, yours truly wrote on The Celtic Way that O'Riley had "become something of a poster boy for Postecoglou's no-holds-barred Celtic vision in terms of attitude and ability."

Substitute the words Postecoglou for Rodgers and the sentence changes to "becomes something of a poster boy for Rodgers no-holds-barred vision in terms of attitude and ability."

You see, nothing much has altered. Rodgers trusts O'Riley explicitly to be his trusted lieutenant in the park.

In turn, O'Riley trusts Rodgers implicitly in that he is the right manager to take his game to the highest level of all. You get the feeling that there is a wonderful reciprocal appreciation of each other's talent and ability going on between Rodgers and O'Riley. Rodgers is the kind of elite-level manager that players want to play for.

The Northern Irishman is largely the reason why O'Riley stayed around and penned a new deal at Celtic. It's why so many of Celtic's current team all did the same before him.

As O'Riley said when asked why he put pen to paper: "I always wanted to if I'm being completely honest.

"I think, first of all, the culture we've got going on. It's a nice environment to be around. For me, it's very easy to come to work and just enjoy my football. When you tie down some of your core players in the team, I think it's a real statement of intent and it probably puts a bit of calmness around everyone’s heads, both fans and players as well. It settles things down and gets us focused on our business now.

"It's nice just being given the opportunity in every game – I'm very grateful. I'm grateful for the faith that he (Rodgers) has shown in me right now." A ringing endorsement of the Celtic manager if ever there was one.

O'Riley is a Rodgers kind of player. He is coachable, malleable and someone who will listen... a bit like £40 million Spurs midfielder James Maddison. In short, O'Riley is a dream player for a manager like Rodgers.

READ MORE: Matt O'Riley explains why he signed new Celtic deal

The 50-year-old said: "Matt is playing some brilliant football, developing in all areas of his game and it is a great time for him at the moment. I know he is the kind of player that Celtic fans love and I know that, in turn, he loves it here.'

“Matt has so much to his game but always wants to learn, develop and grow further and from that perspective, together with the inherent talent he has, he really is a joy to coach and work with."

There is the MOR and BR mutual appreciation society in operation right there, folks. Rodgers made no secret of the fact that he took O'Riley aside and told him he needed to add goals to his armoury. There was no spitting of the dummy by O'Riley or toys out of the pram nonsense. He knuckled down and listened to what the manager said.

O'Riley's execution of the most difficult task in football at the weekend was utterly sublime. The timing of the run and the control of the volley on the right foot whilst he was in mid-air knowing it was probably the last chance in the game was a joy to watch. Lo and behold, O'Riley bagged his fifth goal of the season to overtake Japanese talisman Kyogo at the top of the charts - albeit temporarily in his eyes.

"There's only one Kyogo, don't worry about that!" A comedic and flippant response but the answer of a man who is enjoying his life and his football at the minute.

In Lanarkshire, it was O'Riley who kept his head when others around them might have lost theirs. He filled the unforgiving minute with sixty seconds worth of distance run. Fir Park became the earth and everything in it. How Rodgers must have muttered under his breath as he stormed the pitch: "O'Riley, you are the man, my son!"

Cue utter bedlam in the stands. As O'Riley duly noted: "Being able to do it in front of fans that are that crazy is just really, really special. The amount of kisses I got from men was a bit absurd. I somewhat enjoyed it, which was strange. No, it was cool."

O'Riley had better start puckering up and get used to the sight of grown men and women wanting to regularly kiss him for his on-the-field exploits.

In fact, back in February 2022, speaking exclusively to The Celtic Way, Champions League winner and ex-Celtic midfielder Paul Lambert said: "Matt O'Riley from MK Dons looks really good.

"He plays the simple passes brilliantly. I am talking about the short passes that nobody wants to play but O'Riley makes them look very easy. He is terrific at playing one and two-touch football and he possesses great vision. He looks as though he could be a top player."

READ MORE: The unheralded Matt O'Riley skill that sets him apart as 'top' Celtic player

High praise indeed, as it takes a great midfield player to know one. There is also a full Danish international cap in the post here for O'Riley. It's only a matter of time before the Danish under-21 international graduates to the first team. It's just a case of when not if.

The Danes and Kasper Hjulmand are crying out for a player to replace the Manchester United engine room veteran Christian Eriksen as the 31-year-old cannot go on forever. O'Riley is Eriksen's replacement in waiting. It's the ultimate football no-brainer.

Incidentally, Carlsberg is Danish...isn't it? Carlsberg don't do midfielders...but if they did they would probably be the best midfielders in the world. That's maybe a stretch at this moment in time when it comes to O'Riley but he is certainly on an upward trajectory.

O'Riley is a player destined for the very top levels in the game. We can all drink to that.