The Celtic Way is born amid a media landscape evolving by the day. 

With increasing demand for podcasts, video and the type of written content rarely delivered by a media still largely operating in a newspaper focused way, our website is a proudly digital platform that will deliver coverage fit for the 21st Century. 

While we'll bring you all the big news you've come to expect, we have a team of dedicated journalists who will cover the club you love in a more granular way. 

For example, one of the first pieces of content produced is a documentary podcast about Celtic’s epic 6-2 victory over Rangers in 2000. The result loudly declared a power shift was afoot despite their rivals romping to the title with a 21 point margin the previous year. 

The show will remind you of just what is possible when a good manager takes the reins of an underperforming, but talented side. Ange Postecoglou take note! 

Featuring Martin O’Neill, Jackie McNamara, Lubo Moravcik, Paul Lambert and others, it’s detailed and painstaking journalism and the first in a series of documentary podcasts that looks back at great moments or games from the past. 

We hope you enjoy it but also understand this content, alongside the other things we are producing like animated tactical explainers, detailed analysis pieces and big interviews is the kind of journalism worth paying for. 

More and more, from the New York Times to The Athletic, companies are asking their customers to pay a small fee for high quality content. 

Journalism is an expensive business after all, and good work takes time and effort. 

Without a subscription model to pay for staff, it’s hard not to become bogged down in a desperate race for advertising revenue delivering clicks - something that isn't an aspirational situation. 

From headlines that leave you irate before reading a word to copy that promises the earth and delivers little - just reading about Celtic can sometimes be a frustrating business. 

That won’t be the case at The Celtic Way.  

Like the club we cover, we will stand behind our difference to the rest and wear it as a badge of pride. 

The old idea of people liking something enough they feel it’s worth paying for is one that excites us. 

It means a bond of trust between the buyer of our content and those delivering it.  

That’s the core of a subscription model, creating community between journalists and the reader where it's imperative to us that you enjoy our comtent - because if you don't you will put your hard-earned cash elsewhere! 

It’s our mantra to put the fans at the centre of everything we do, after all – who else are we doing this for? 

That's why we are asking you to subscribe for only a £1 a month and become a partner in our quest to create something better.